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Whilst most of us have Halloween on the brain, Black Friday’s right around the corner 🎃
For us Online Service Providers, it can be a fun way to try something new. Or…it might just feel like another loud day in an already busy season!
If you’re on the fence about whether to join the buzz, here are a few reasons you might decide to give it a go:
⭐️ To Attract New Clients - Offering a special promotion around Black Friday can be a great way to bring in clients who’ve been eyeing your services but need that little nudge to book.
⭐️ Boost Cash Flow - Black Friday is also a great time to offer discounted service packages or “book now, use later” deals, giving you a nice cash flow boost before year-end.
⭐️ Show Appreciation to Current Clients - Black Friday doesn’t have to be just about new business. Why not offer something special for your loyal clients, like early access to your promo or an exclusive discount to say thanks?
Thinking about it? Here are a few ideas to spark some inspiration…
⚡️ Special Offers for Your Services
Consider bundling up your services for a limited time offer or adding a little something extra to your current packages. Even a small gesture can make your offer stand out!
⚡️ Release Something Small but Mighty
Think about creating a small, evergreen offer. I recently saw someone selling Canva templates for just £9 as part of a biz birthday promo! Use your expertise to create something small yet impactful.
⚡️ Create Your Own Day
If Black Friday doesn’t feel right for you, why not create your own special day? We’ve seen Pink Wednesday and Green Friday too. Maybe this is the year to start your own promo tradition?!
If you’re going for it this year, now’s the time to start prepping to make the most of it!
But remember, Black Friday is a choice NOT a must do.
If it feels right, go for it and make it fun. If it doesn’t, skip it!
Whatever you decide, make sure it feels like you ✨
And if you’re looking for guidance on how to finish the year strong, keep an eye out! I’ll soon be launching two new sessions designed to help you make big moves heading into 2025 💙
Much love,
